Profiling

Definition in the Law art. 4

any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

In plain words

Profiling is automated processing of data to evaluate personal aspects of a natural person, for instance his or her behaviour or preferences. An online shop that automatically sorts its buyers by their interests carries out profiling.